Address: mKisan, New Delhi, India
As per TRAI data of May, 2014, though there are about 38 crore mobile telephone connections in rural areas, internet penetration in the countryside is still abysmally low (in single digit percentage). Therefore, mobile messaging is the most effective tool so far having pervasive outreach to nearly 8.93 crore farm families. mKisan SMS Portal for farmers enables all Central and State government organizations in agriculture and allied sectors to give information/services/advisories to farmers by SMS in their language, preference of agricultural practices and location.
As part of agricultural extension (extending research from lab to the field), under the National e-Governance Plan - Agriculture (NeGP-A), various modes of delivery of services have been envisaged. These include internet, touch screen kiosks, agri-clinics, private kiosks, mass media, Common Service Centres, Kisan Call Centres, and integrated platforms in the departmental offices coupled with physical outreach of extension personnel equipped with pico-projectors and hand held devices. However, mobile telephony (with or without internet) is the most potent and omnipresent tool of agricultural extension.
These messages are specific to farmers' specific needs & relevance at a particular point of time and generate heavy inflow of calls in the Kisan Call Centres where people call up to get supplementary information. SMS PortalSMS Portal for Farmers has empowered all Central and State Government Organizations in Agriculture & Allied sectors (including State Agriculture Universities, Krishi Vigyan Kendras, Agromet Forecasts Units of India Meteorological Department, ICAR Institutes, Organization in Animal Husbandry, Dairying & Fisheries etc.) to give information/services/advisories to farmers by SMS in their language, preference of agricultural practices and locations.